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     Meyer, 
    Harald / Nishiyama, Takahiro / Zöllner, 
    Reinhard (eds.) 
    
    Media, Cultures, Identities 
    Aspects of Contents Business in East Asia 
    2012 · ISBN 978-3-86205-308-7 
    ·  232 S., kt. ·  EUR 29,— 
     
      
    Japanese Contents 
    Studies is emerging as a new transdisciplinary field in Japanese and East 
    Asian Studies. In this volume, contributors from Germany, Hong Kong, Japan 
    and Korea discuss the political and socioeconomic impacts of the contents 
    industry in East Asia, transnational film contents and their implications, 
    and the commodification of culture and history through media in Japan. Among 
    the topics raised are the legal protection of intellectual property, the 
    Korean Wave, prewar Chosun cinema, the Manchuria Film Association, romantic 
    dramas between Japanese men and Chinese women, spatial structures in 
    Japanese and Chinese films, trends in contemporary media art, literary 
    models and cinematic and educational touristic marketing strategies, 
    stereotypes of female characters in the Japanese literary discourse, and 
    digitalization strategies of historical archives. 
    Contents: 
    The worldwide David-versus-Goliath Copyright Debate and Its Potential Impact 
    on Copyright Law and Practice in China and Japan (Peter GANEA) · The Korean 
    Wave as a Contact Zone for Post Colonial Encounters (Reiko OGAWA) · 
    Transnational Image Building – Remakes of ‘Trendy Dramas’ in South Korea and 
    Japan (Takahiro NISHIYAMA) · Co-production of Chosun Cinema during the 
    Colonial Period and Its Cinematic Styles (Chong-Hwa CHUNG) · Film as Means 
    of ‘Propaganda’ for Multiethnic Manchukuo (Shiro YUKAWA) · Interracial 
    Romance as a Contents Business in East Asia (Kinnia YAU Shuk-Ting) · The 
    Inner Resonance of Aesthetics – Spatial Structure in the Films of Suzuki 
    Seijun and Wong Kar-wai (Kayo ADACHI-RABE) · Trans-media&Trans-nation – 
    Transnational Contents of Korea in Contemporary Media Art (Joonsung YOON) · 
    The Marketing of Heroic Characters of Early Modern Japan – Film Series and 
    Sites of Educational Tourism (Harald MEYER) · Taiga Means Business – The 
    Making and Marketing of “Historical Content” Using the Example of 2008’s 
    Taiga Dorama Atsuhime (Dan TAKAYAMA WICHTER) · Vamp or Angel? A 
    Comparative Study of Heroines in Japanese Media (Junko SAEKI) · Digital 
    Archives and Historical Databases – Are They Public or Private? (Detlev 
    TARANCZEWSKI) 
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